Architects of Ideas


Two Volvo cars and a 13 hour road trip presented 46,000 hectares to capture a unique Australian take on the Volvo driving and car owner experience.

The red dust plains outside of Broken Hill presented a backdrop unfamiliar to the brand, yet it proved Volvo’s adaptability, reliability and handling in even the most extreme environments.

SoDUS treated this project as a content collection exercise, resulting in photography and film content being captured for use across multiple mediums.