AirRoad is a contemporary logistics company that operates nationwide. It is a premium service and SoDUS was commissioned to produce ideas and execute them to reflect that position. We produced design dna across all touch points.
Our in-house team applied the design dna to print, online, video and marketing collateral. The work has helped cement AirRoad as a trusted and established niche provider.
Altitude is one of Australia's leading business consulting companies. Altitude works with teams and individuals to assist them in becoming genuine high performers. SoDUS produced a logotype and design dna to clearly illustrate the company's attributes. Our solution was bright, bold contemporary graphics in an industry dominated by traditional design.
Ashington is a luxury property developer. To launch one of Sydney's most high-profile development projects, SoDUS was selected to create a complete design solution,
from a name to logo, design
dna and brand language.
We built print, video and experiential solutions that would be remarked upon as unique, bespoke and luxurious.
Audi commissioned SoDUS to film a "buzz reel" for the new A3 cabriolet, a popular sports car that is fuel efficient and built to the highest of standards.
We used this opportunity to exercise and demonstrate our skills in building content for all channels out of a single shoot. This has formed a case study we proudly present. As well as building the reel we repurposed the content we collected to make; an advertorial print campaign, a brand print campaign, a website, a mobile device site, a lifestyle story,
a media pack, a sales presentation, a TVC 15 and 30sec, a behind-the-scenes doco, a TV advertorial, over
100 stills images and a
car brochure.
Australian Capital Equity (ACE) boasts a diverse portfolio of highly successful media, operational and investment businesses. To cement its leadership position as a genuine Australian blue-chip, SoDUS was commissioned to create a "marque" and roll it out across all collateral. The finished work reflects the impeccable business standards, quality values and successful history
of ACE.
Champion Thoroughbreds is a company that purchases, and syndicates young race horses, promoting quality, professional horse ownership and management. SoDUS was asked to create a unique and thoughtful brand with an eye catching logo that could stand out against the rest of the racing community and then apply it to all collateral.
CSP has been offering
financial expertise to private clients for over 35 years.
Their commitment to being contemporary and dynamic has resulted in a brand evolution. SoDUS worked closely with
the partners to create a logo and supporting design dna to showcase the firm for a further 35 years.
Curve is one of Sydney's original importers of highly collectable, mid-century modern furniture and homewares. SoDUS developed a logotype and design dna for in-store and support collateral.
Equal has launched a new product, Equal Stevia, created from the natural sweetening properties of the stevia leaf. SoDUS developed creative for the new product. With the new, greener stevia product, the steam has become a lush rainforest garden, attended
by bees, butterflies and hummingbirds with the tagline "sweet by nature". The idea is to show even the purest elements of nature are attracted to Equal Stevia.
We challenged ourselves to create a piece of beautiful art to create a strong moment of engagement with consumers. We also designed the work
with animation in mind, which was brought to life on digi-panels in shopping centres
and in magazines.
digital panel advertising in shopping centres
Fitness First magazine is produced by our print team,
six times a year. The graphics
are constantly evolving and the client challenges us to push the brand consistently. The high production values, and amazing audience profile, attracts cover stories with Hollywood stars and local celebrities.
News Magazines asked SoDUS to redesign Australian Golf Digest magazine. Australian Golf Digest is licensed in Australia from the US. While hugely popular and influential in the golfing world, the magazine required a design refocus to stay at the top of its game. We brought instantly recognisable design consistency to the title, clearly differentiated the sections and created design rules so the brand could come alive in other iterations - marketing, online, TV and iPad.
It’s not often you get to appear on one of Australia's most-watched tv shows so the SoDUS team were thrilled to be invited onto Gruen Nation. We got the brief and days later we had made this ad. Our client was the Labour Party and we were briefed to use "fear" against the Liberals.
Home Beautiful is one of Australia's leading home and lifestyle magazines. This TVC was commissioned to run as an inspiring brand advertisement. Magazines are traditionally difficult to explain in 30 seconds. Our client is convinced we cracked it...
IPMG is a group of specialist companies supplying, print, media, online and comms. In 2009 the company had a new story to tell internally and externally. Through our PITCHWoRKS division, we created that story and built it into a progressive brochure
and website for broadcast.
A recruitment client approached SoDUS with a fantastic brief - give me a brand that is genuinely exciting and different and stands out from the competition. We gave them the Job Rocket brand - a contemporary, bright and accessible corporate identity designed specifically to appeal to aspirational blue collar candidates. If Job Rocket was a bloke he'd drive a nice V8 ute, have a cool haircut, maybe a decent tatt or two (nothing scary) and he'd always be the funniest bloke at the barbecue. Everyone wants to be mates with Job Rocket. Job Rocket has launched with a bang and we're very proud to have developed one of the funkiest brands in recruitment.
For the launch of Hell's Kitchen on Lifestyle Channel, SoDUS developed a set of taglines and design dna to be applied online, outdoor, in print and on TV. The solution was strong bold, clean graphics and simple copy lines. For the TVC we switched off the swearing normally associate with Gordon Ramsey and built a dark and haunting soundscape to reinforce the copy.
Mantis Global is a boutique merchant bank. The partners are very well respected and known for having a point of difference. When we suggested that their stationary should have preying mantis randomly printed through out they were thrilled to go with the idea.
Marie Claire is Australia's leading fashion magazine. This TVC was developed to advertise the brand and support its position of style and substance. The words, photography and CGI graphics have been brought together in a 3D environment to emphasise the messages and showcase the stylish design dna of the brand.
Morrison commissioned SoDUS to produce a luxury brochure
to showcase its seasons collection. We employed paper that was silken to the touch
and emphasised the natural beauty of the collection with emotive landscape and
nature photography.
Next magazine is one of New Zealand's most successful women's lifestyle magazines.
It directs a modern woman
from now to next. SoDUS collaborated with the team
to create a new design DNA
for the brand and apply that
to the new look magazine
and supporting marketing campaign.
Pandora is one of the world's largest jewellery brands. SoDUS Films was commissioned to produce animations that reflect and promote its modern, high-quality, hand-finished products.
Papaya is "simply beautiful homeware drawn from nature". The design team at SoDUS follows this statement when designing, brochures, gift cards and packaging. Papaya's design dna is about consistent remarkable execution - it's a brand after our own heart.
For Pure Via, SoDUS collaborates with Orchard, one of Australia's leading online marketing teams. The design dna that has evolved is clean, contemporary and natural.
Our solutions follow this philosophy right down to vegetable-based inks.
Qantas has over 20,000 staff around the world. They keep
in touch with them through Source Magazine. Produced four times a year, Source delivers essential brand and company information to it's
staff in a very-highly crafted magazine, all on-line with Qantas's stringent
brand requirements.
S2m digital is a niche recruitment company with expertise in new media, interactive, mobile, executive and sales & marketing. In 2010, S2M apprached SoDUS, looking for a fresh approach with a look and feel that stands out from the rest.
Taste.com.au is Australia's largest food media brand. The brand began its life online but has recently moved into print across all of News Ltd's print properties nationally. SoDUS was commissioned to redesign the logo and build the rules around the logo in a brand bible, critical when the brand is expanded across so many platforms and so many markets.
Dr Toby Pincock is one of Australia's leading cosmetic surgeons. Toby wanted his brand to be standout, fresh, approachable and contemporary so we said
"avant garde and orange".
Our solution has helped
position Toby as a surgeon on the leading edge of technology and approach.
vividwireless is Australia's
first - and only - 4G ISP. SoDUS has been full-service creative agency for the company from launch. We produced effective creative, efficiently, across all mediums in the heated environment of a critical launch. Into the maintenance and evolution period, SoDUS continues to work with vividwireless and will launch
the brand into new Australian territories. The brand launched in March 2010 and is currently Australia's fastest-growing ISP.
Weeknights With The Weekly is a successful sub-brand of The Australian Women's Weekly magazine. SoDUS was commissioned to design the logo and supporting design dna. We direct, produce and edit "infosodes" for TV and online that accompany magazine pages. The product delivers great ideas from advertising clients for AWW in a fresh and entertaining content execution.
WesTrac is a business built on product, service, quality, integrity, clients and it's people. It sells and services caterpillar machinery exclusively in Australia and China. SoDUS captured the brand's power and hard-working history in an oversized A2 brochure filled with company facts, inspiring imagery and brand stories.
